If you live in the Midlands, you're relatively inundated with options for top-notch private fertility clinics.

The clinics on this page are considered the best of the best:

  • They’ve achieved a “5/5” inspection rating from the Human Fertilisation and Embryology Authority (HFEA).
  • They’ve received a patient rating of at least “4/5” on the HFEA website.
  • They have an average Google rating of at least 4 stars (out of 5).
  • They have an IVF birth rate that’s at least “consistent with the national average”.

Before we get started… a quick word about “success rates”

“Success rates” means different things to different clinics. Often, it means, “We’ll publish any statistics that make us look better than our competitors – even if those statistics are misleading or meaningless – and we’ll ignore all the other numbers.”

Don’t fall for it! The most important things to remember are:

  • Most UK IVF clinics have very similar success rates to each other. Almost all are “consistent with the national average” (meaning they’re just a few percentage points in either direction of the average). Just two are significantly “below” and two are significantly “above” the national average.
  • The most reliable “success rate” measure is “birth rates per embryo transferred” (not “per embryo transfer” or “per embryo transfer event” – which seem very similar but are different).

    This is the preferred measure of the Human Fertilisation and Embryology Authority (HFEA) for assessing IVF success, and I agree that it’s the most useful measure in most instances. The HFEA publishes “birth rates per embryo transferred” data for all clinics in the country, but clinics can decide to publish other data on their own websites (which, as mentioned above, many of them do).

    For more information about why this is the most useful measure, read my article about IVF success rates and what they mean.

Right… on with the list!

West Midlands

Shropshire

Shropshire and Mid-Wales Fertility Centre

Seven Fields Health Village Sundorne Road
Shrewsbury
SY1 4RQ

01743 261 199
Annette.Owen@sath.nhs.uk
www.shropshireivf.nhs.uk

Inspection rating: 5/5
HFEA patient rating: 5/5
Google rating: no reviews yet
IVF birth rate: consistent with the national average

This is an NHS hospital that also provides private treatment.

East Midlands

Nottingham

NURTURE Fertility

25 Business Park
Bostocks Lane
Sandiacre
Nottingham
NG10 5QG

0115 896 1900
info@nurturefertility.co.uk
www.nurturefertility.co.uk

Inspection rating: 5/5
HFEA patient rating: 5/5
Google rating: 4/5
IVF birth rate: above the national average

Bonus points! The NURTURE Fertility website publishes its “births per embryo transferred” stats – and it does so in a way that’s easy to read and understand. Read the top of this page for more about why “births per embryo transferred” is the most reliable measure of success.

CARE Nottingham

John Webster House
6 Lawrence Drive
Nottingham Business Park
Nottingham
NG8 6PZ

0155 852 8100
www.carefertility.com/our-clinics/ivf-clinic-nottingham/

Inspection rating: 5/5
HFEA patient rating: 4/5
Google rating: 3.9/5
IVF birth rate: consistent with the national average

Bonus points! The CARE Nottingham website provides easy-to-understand, easy-to-compare success rates – including “births per embryo transferred”. Read the top of this page for more about why “births per embryo transferred” is the most reliable measure of success.

Northampton

CARE Northampton

67 The Avenue
Cliftonville
Northampton
NN1 5BT

0160 460 1606
www.carefertility.com/our-clinics//ivf-clinic-northampton/

Inspection rating: 5/5
HFEA patient rating: 5/5
Google rating: 3.9/5
IVF birth rate: above the national average

Bonus points! The CARE Northampton website provides easy-to-understand, easy-to-compare success rates – including “births per embryo transferred”. Read the top of this page for more about why “births per embryo transferred” is the most reliable measure of success.

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